FloraMax Promotional Test Campaign Update October 2005

During August FloraMax communicated via a mail-out regarding the fact that a Promotional Test Campaign had been planned and started.  The chosen area was the Bay of Plenty, with a strong focus on Tauranga.

We are pleased to report that it is running well and feedback has been positive. Sound Image has organized the Campaign with RTN, the Radio Network. RTN is also taking care of the research into the effectiveness of the Campaign.  Data regarding the awareness of Floral Product has been collected prior to the Campaign and will also be arranged midway during the process and obviously at the end. 

FloraMax expects to present the results early December to the Suppliers work-group before releasing the details on this website.  During a two week period in the Campaign, large BQ’s of flowers were being given away on one of the stations. The last three weeks will see the same being organized to create a “ sprint” to the finish line.   

Further updates will be communicated via this website.